Message MastersPeople judge your company before they ever meet you.
#1
How a website looks was the factor people mentioned most when judging whether a company was credible.
Stanford Web Credibility Research, study of 2,684 people
Brand Agency · Argyle & Roanoke, Texas
We Build Brands That Grow Businesses.
Discover Your Brand and share it with the world.
Experience business growth by building your brand. We help you find who you really are, prove it, and build everything that says it, so the right people can find you, trust you, and choose you.
Free brand score in minutes. No sales call required.
Best of Denton County.
Two years running.
200+Organizations served
5.0Google rating
70+Five-star Google reviews
Who we're for
You built something great. Now you want more people to know it.
You are already successful and known by a small circle. You are ready to be known by a larger one. The way you explain your company just hasn't kept up with the company you built.
You're on the rise
You're growing and want a bigger footprint, so new people in a fast-growing market choose you before they choose a competitor.
You've outgrown a hodgepodge brand
A logo from year one, a website from year five, and four different ways your team describes you. It's time for one brand that fits.
You're asking bigger questions
Who are we, really? What will our legacy be? You want answers written down so your people can run with them.
You're thinking about the next chapter
A succession or a sale is on the horizon, and the company needs to be explainable and valuable without you in the room.
Why your brand matters
Your brand is costing you or paying you. Every day.
A brand isn't a logo. It's the whole worth of your company: your purpose, who you are, what you offer, and how you say it. When it's in working order, it pays you back. When it isn't, it costs you quietly, in ways that never show up as a line item.
Ask five employees what you do and you'll get five answers.
37%
Only 37% of employees strongly agree they know what their company stands for and what makes it different.
Gallup
When people can't see your worth, they compare your price.
8%
A 1% price increase lifts operating profit by about 8% for a typical company. Being able to show your worth is one of the strongest profit levers you have.
McKinsey & Company
58% vs 42%
Companies with a clearly stated purpose were more likely to grow 10% or more than companies without one.
EY Beacon Institute, executive survey81%
of buyers say they must be able to trust a brand before they buy from it.
Edelman Trust Barometer Special Report, 201923%
more profitable: business units with highly engaged people, who know why the work matters.
Gallup meta-analysisWhy Message Masters
We find it.
We build it.
Most companies hire one firm to figure out who they are and another to build the website, the video, and the print. Something always gets lost in the handoff. With us, the people who discover your brand are the same people who build it, under one roof, so everything you put into the world says the same true thing.
We build your brand the way you'd build a house: foundation first, finish last. Skip a step and you end up tearing out finished walls to fix pipes that should have gone in first. That's a costly mistake, and you pay for it twice.
Purpose>Identity>Strategy>Expression
The Brand Building System
Four steps to a brand that grows your business.
Each step pays you back on its own. Used together, they build on each other. Figures are a conservative model of yearly value once each step is fully in use, for a business in the $4M to $6M range.*
Evaluate Your Brand
Your Brand INSIGHT scores how your brand shows up today across 250 points, so you know exactly where you stand and stop spending money fixing the wrong things.
Free score · $299 for your full action plan
$19Kper year, once acted on
See everything included >Discover & Define Your Brand
We interview your people, study your market, and write down who you are, who you serve, and what makes you different, so every decision you make has something solid to stand on.
Starts at $5,000
$152Kper year
See everything included >Build Your Brand Assets
Logo and identity, website, video, photography, social, and print, all built from your brand, so prospects get to know you before they ever meet you.
Starts at $20,000
+$34Kper year, on top of step 2
See everything included >Manage Your Brand
Ongoing content, design, and brand upkeep, so you stay in front of the right people month after month without carrying it all yourself.
Custom to your growth goals
+$66Kper year, before the fee
See everything included >Results depend on use. Every step returns the most when your brand is put to work consistently, everywhere people meet you.
Step by step
Start with your Brand INSIGHT and move through each step at your own pace.
Brand Rebuild
New message, new vision, new visuals, new content, all in one package. All four steps, committed to together and delivered in order.
- One plan, one team, one accountable partner
- Costs less than buying each step on its own
Custom media
A video, a website, a photo shoot, or a set of print pieces, built from your defined brand so it works the first time.
The return, counted
Building your brand is the best business move you can make.
Doing nothing feels free. It isn't. It shows up as discounted prices, wasted marketing, lost bids, and good people who leave. Here is what a fully built, fully used brand can be worth to a business your size.
$251,500
conservative yearly value of the full Brand Building System, once fully in use*
$75,000about what year one looks like
~3 yearsof consistent use to reach the full figure
Halfof the research-backed value is all we count
What each step adds
*A conservative model for a business in the $4M to $6M range, modeled at $4M, the bottom of that range. We count only half of the value the published research supports, and phase it in over about three years of consistent use. Added sales are counted at a 40% margin. These returns depend on your brand being adopted, implemented, managed and used consistently across every touchpoint. A model, not a guarantee and not a past client's result.
Results come from putting your brand to work.
We won't promise you a number. The results of doing nothing are guaranteed: nothing changes. What we do promise is to measure where you start, so you can see what changed. Your brand pays you back when it gets used, so we build that into the work.
Day 1Baseline
30 daysCheck-in
90 daysCheck-in
12 monthsFull re-score
In our clients' words
They came for marketing. They got a better business.
Brands we've built:Legion LeadershipCashFlow BossThe Real Estate StationMarion Fitness & NutritionArt Wheel StudioSee the case studies >
What we believe
If the world knew you, it would choose you.
Every organization has a brand. We help you discover yours and share it with the world, so you avoid costly mistakes, grow on purpose, and build a legacy you chose instead of one that happened by accident.
“Let your light shine before others” · Matthew 5:16
Start with your Brand INSIGHT
Find out where your brand stands.
We look at everything a customer sees when they look you up: your website, your search results, your reviews, your social, and score it across 26 factors and 250 points.
Your brand scoreFree
Your score, your strengths, and the areas costing you the most, emailed to you in minutes.
Your action plan$299
Your recommended next steps plus a meeting with a Message Masters brand strategist to walk through them.
Get My Insight >Takes about 2 minutes to request.