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Message Masters

Improve Your Revenue & Reputation With Purpose-Driven

Brand Strategy

Message Masters Brand Agency is committed to partnering with purpose-driven organizations. In other words, We love working with organizations that care about the overall impact of 
their organization.

Client Case Studies

Brand Strategy | Brand Identity

Brand Strategy | Brand Identity

UNDERSTANDING YOUR BRAND NEEDS

Clarify, Communicate, &
Leverage Your Value to Grow

We understand the challenges and can guide you through building a trusted
brand - from discovery to design to deployment - with expertise and empathy.

BRAND STRATEGY

BRAND MANAGEMENT

CONTENT CREATION

Trusted Experts

We help organizations build purpose-driven brand strategies that inspire action. Our success stories, like North Texas Health Insurance, showcase our expertise in creating brands that resonate nationally while retaining local roots.

Your Journey to a More

Effective Brand Starts Here!

Take action today with Message Masters and unlock the power of strategic brand development.

How Purpose-Driven Branding is Disrupting Industries

Matt and Ceson Hoover

Our Story

July 15, 20242 min read

The Inspiring Journey Behind Message Masters: A Story of Faith, Resilience, and Purpose

Every great brand has a story, and the tale behind Message Masters is one of profound resilience, unwavering faith, and an unyielding commitment to purpose. Founded by Matthew and Ceson Hoover, this brand development and video production agency headquartered in Argyle, TX, emerged from a tapestry of personal challenges and triumphs that shaped their mission and values.

Early Struggles and Finding Hope

Matthew Hoover's early years were marked by hardship. At just eight years old, he experienced the shattering impact of his parents' divorce and endured severe poverty. Despite these challenges, Matthew found hope and purpose in church and his faith in Jesus, a beacon that guided him through his darkest times.

Ceson Hoover's journey began on the California/Mexico border, where her family served as missionaries. As the only Caucasian girl at school, Ceson had to adapt to a challenging environment. Tragedy struck when her father unexpectedly passed away at the age of 44. Like Matthew, Ceson found solace and strength in her faith.

A Journey Through Ministry

Their shared dedication to faith and service led Matthew and Ceson to full-time vocational ministry, moving from California to Texas, Idaho, and Virginia. Despite their success, they reached a turning point and decided to start anew in Argyle, TX, with their four young children.

From Setback to Purpose

Matthew took a job as a roofing salesperson to support his family. However, after 16 months, he was unexpectedly fired, triggering a downward spiral of anxiety and depression. During this period, Matthew's skills in graphic design and video production, and Ceson's fluency in Spanish, became invaluable. Together, they created Message Masters.

The Birth of Message Masters

Message Masters was born from a deep belief in people's potential. Their mission is to empower organizations and leaders with a purpose-driven message. At the heart of their work is the core message: "Your Message Matters." This powerful mantra emphasizes care, potential, and the value of dreams and ideas.

Aligning with Faith and Values

Matthew and Ceson's Christian faith drives their commitment to helping others realize their true value and purpose. Their journey, marked by various relocations and personal challenges, underscores their adaptability and unwavering mission. Ceson's fluency in Spanish enables them to connect with a broader audience.

A Dream Realized

The story of Message Masters is a testament to faith, resilience, and the belief in every individual's potential. Matthew and Ceson's journey from personal struggles to creating a purpose-driven agency serves as an inspiration. Their dedication to empowering others through storytelling and brand development underscores their mission to make the world a better place.

At Message Masters, your message truly matters. Let Matthew and Ceson Hoover help you discover, design, and deploy your dream, enriching the lives of others along the way.


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Matthew Hoover

CEO, Lead Brand Strategist and Founder of Message Masters.

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Message Masters

Argyle, Tx

(940) - 784-3652

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