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YOU'VE GOT QUESTIONS....SO DO WE!

What is a Master Plan?

Our Master Plan uncovers what makes your service/product unique. It identifies your brand's unique personality and voice. It provides brand strategies, brand positioning and marketing service to your specific target audience and provides clear pathways to share your message with the world. 

What's included in the Master Plan

Our Master Plan includes an Online Assessment, a 120min Discovery Session, written Master Plan, plus a visually stunning slide deck which includes the following:

  • Brand Story - Compelling summary of how your company came about.
  • Brand Why - Short statement summarizing why you do what you do and what you hope it results in.
  • Brand Snapshot - Two to Three sentence clear explanation of what you do and what you hope to accomplish and how you plan to accomplish it. 
  • Brand Mission - Clear, concise and compelling Mission Statement 
  • Brand Core Value - Identify and describe what values guide your organization.
  • Brand Voice - Describe how you would like to sound in the market
  • Target Brand Audience - Clearly Identifies a list of your ideal clients and what matters to them
  • Brand Pitch - 30 second elevator pitch of your company
  • Brand Promise - Your Brands Unique Value Proposition
  • Brand Tagline/Slogan - Compelling and action-oriented phrase or statement that inspires your team and ideal clients
  • Brand Differentiator - List of all the ways your brand is unique, what your niche is and what will set you apart from competition in the market. 
  • Brand Method - Short and concise explanation of how you deliver your product or service to your clientele
  • Brand Services - A concise list of your products or services, including a Flagship product. 
  • Brand Goals - Identify 2-4 goals 
  • Brand Strategy - Short summary of how your brand should position itself within the market. What it should highlight and to who for ideal results. 
  • Brand Summary - Summarize Brand into a concise paragraph that can easily be taught to your team. 

The Master Plan is the flagship service of Message Masters in Argyle Texas. The brand strategies and brand positioning syncs perfectly with our array of marketing service.

How long does a Master Plan take to build?

Timeline will depend on the size of organization and scope of project. Most Master Plans can be produced in 3 weeks.

Do we have any coupons?

Not yet!

How do you join the Masters community?

The Masters Community is reserved for companies or individuals who have completed a Master Plan. These organizations are passionate about knowing and sharing their unique story with the world. The Masters Community exists to gather Message Masters from around the country. Our goal is to make this a robust community that share ideas, provides feedback, Offers Challenges to grow and encourages fellow organizational leaders to passionately and confidently share their story!  

Are avocados a fruit?

Yes.  Ask Google to tell you why.

Is Australia wider than the moon?

Ask Google.

Where is the annual National Coffee Break Festival located?

Stoughton, WI

Can you buy a flying bicycle?

Yes, http://xploreair.com

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